Blogging for visual inspiration and photography

14 - 19 April 2022

Tallinn, Estonia

Tips on starting a blog in fashion or design

There is some amount of people lamenting the demise of independent blogging, especially in the fashion niche.

People used to post outfits, without Facetune and all, and everyone got inspired, remember?! Luckily, blogging is still thriving among the DIY and crafts afficionados. And you can jump on this trend, too! Here’s how to start a blog for visual inspiration and photography.

What You Need to Know Before You Start

Before you start your blog, it’s important to understand a little bit about the blogging world. For starters, you should know that there are two main types of blogs: those with original content and those that aggregate content from other sources.

If you want to be successful, you need to focus on creating original content. This is the kind of content that people are looking for when they visit fashion blogs. When it comes to fashion, people want to see new styles and trends as they happen.

Creating original content can be time-consuming, but it’s worth it. Not only will you be able to attract a following, but you’ll also be able to build a strong relationship with your readers.

There are a few things you should keep in mind as you start creating content for your blog:

Your audience is looking for visual inspiration, so make sure your photos are high-quality and inspire viewers to try out new looks.

Pair your photos with concise, helpful captions that explain the outfit details and provide styling tips.

Be original! In fashion, copying someone else’s style is a major no-no. Instead, use other bloggers as inspiration to create your own unique looks.

Learn from the masters! While it is true that some people just started early and that's all there is to it, there were and are some good blogs to learn from. Look for blogs with a strong visual presence and interesting, well-written content.

Now that you know what it takes to create successful fashion blog content, it’s time to get started!

Pick a blogging platform and sign up for an account. We recommend WordPress or Blogger because they’re easy to use and come with a variety of helpful features.

Next, choose a catchy name for your blog and select a theme. If you’re not sure what kind of theme you want, take a look at some of the most popular fashion blogs for inspiration. Once you have a general idea of the look you want, it will be easier to find the perfect template.

With these tips in mind, you’re ready to start creating content for your blog. Remember, the key to success is to focus on creating original, inspiring content that will resonate with your audience.